AG - Adriano Goldschmied

Adriano Goldschmied is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" and is the originator of “Premium denim”. He was involved in Diesel, and created Replay, Gap 1969, and AG Adriano Goldschmied, and is currently directing Goldsign and men’s Citizens of Humanity.

AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While our DNA is rooted in denim, AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand's Creative Director. Since then, Samuel and the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.

From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, AG’s vertically integrated manufacturing facilities unite our design expertise with manufacturing ingenuity—truly unparalleled in the fashion industry.